Archive for the ‘client expectation’ tag
Why Give Clients More Than One Mockup?
I might be alone here, but does anyone else think it’s a bit odd that a majority of web firms/agencies are happily giving their clients more than one mockup during the design phase of a project? I’m of the opinion that if enough initial research has been done about the client, their target audience, their goals, their existing brand/identity, their competition, their budget, etc., then the design team should have enough information in their arsenal to come up with a great design that meets most, if not all, of the project’s goals the first time around.
If a mockup is created and, when presented to the client, it’s met with unsatisfactory reviews, then it’s likely that the initial research wasn’t thorough enough or that the client wasn’t clear with some of the information they provided.
