Not Your Average Marketing
Sharon and I enjoy dinner at a restaurant about once every two weeks and we’re the types who stick to only a handful of places we really enjoy. Most often, we visit our favorite restaurant, Joe’s Bar and Grill, located in Peabody, Massachusetts because the quality of food and service that we’ve experienced, time and time again, is simply unmatched.
This past Friday we visited a different Joe’s in our neighborhood - Not Your Average Joe’s, located in Beverly, Massachusetts. Their menu is fairly unique, most of the food is quite good, and the service is top-notch.
When we were seated we noticed a short wall directly between our table and the next table to my right, Sharon’s left. It was about four feet high, a foot and a half wide, and about four feet deep and held a decorative lamp and four glass dishes of different types of ice-cream. We assumed that the ice-cream was left there temporarily while a waiter/waitress delivered items to another table.
Forty five minutes later, Sharon and I were nearly done with our meal and the four dishes of ice-cream were still there. We wondered if a waiter/waitress simply forgot them, but it wasn’t long before we determined it must be a sales tool. When our waiter came back our way, I pointed to the ice-cream and asked, “Are those placed there as a sales tool or did someone forget to deliver them?” He replied, “Yes, we put a few of those around the restaurant before dinner time so our patrons can see a few of the desserts we offer.”
Simple, but smart.
Sharon and I didn’t intend on getting dessert that night but because we could see ice-cream sitting within reach, we wanted some. The next time our waiter came our way, we promptly ordered two small ice-creams.
If you offer products or services to people, whether it be in the web design/development industry or any other industry, never ignore opportunities to give them more. Chances are that they will leave with more of your products or services than they originally came looking for.
